Make your own TV Modern Frame Design with Bezel* Designed to look just like a picture frame A TV that fits beautifully in your home - designed to look just like a picture frame A TV that looks just like a picture frame - with a stunningly slim profile and customisable bezel frame options*, The Frame will fit perfectly with your home décor. Ask anyone and they will have a hard time telling the difference between The Frame and a normal picture frame. *Customisable bezels each sold separately. Available at theframebezel.com. Matte Display A glare-free* viewing experience Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience* Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork and photography on a glare-free canvas*. *Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL. Art Mode (with Art Store) TV when it's on, art when it's off Transform your TV into a work of art when it’s turned off Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off, allowing the TV to become part of your décor. There are over 2,000 beautiful works of art to choose from on the Art Store*, and you can upload your own photography to cherish important memories. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**. "*Separate Art Store subscription required to access full selection. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply." Powered by Quantum Dot Naturally bright and colourful picture Powered by Quantum Dot for a naturally bright and colourful picture See everything you watch come to life with greater detail and realism. Think of nature in even more wonderful shades. The sky is brighter, the grass is greener, and the details are clearer. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours. Dolby Atmos®* Cinematic sound reimagined with Dolby Atmos* Cinematic sound reimagined with Dolby Atmos and your TV's built-in speakers* Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's 4 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you. Add a Samsung Dolby Atmos soundbar to truly feel like you are in the cinema. *50" and 43” The Frame support Dolby Atmos® with virtual top speakers. Slim Fit Wall Mount + One Near-Invisible Cable with One Connect Box Hangs near flush against the wall, just like a picture frame Wall mount The Frame effortlessly with the Slim Fit Wall Mount, included in the box Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections, and you can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard. Customisable Bezels* Choose the colour of your Frame TV with customisable bezels* Easily switch up the colour of your Frame TV with customisable bezel frames* Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space. *Customisable bezels each sold separately. Available at theframebezel.com. Adaptive Sensors (Brightness & Motion) Enjoy an optimal art viewing experience Automatically turns on Art Mode when you’re nearby, whilst optimising the art experience When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy. Plus, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.* *Brightness sensor performance may vary depending on the ambient brightness level. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition.